But the software giant is testing out new initiatives to ensure users stick with the default Edge browser, including ‘warning’ prompts when you attempt to download a competing browser.
Google Chrome and Mozilla Firefox are two browsers often touted as faster, more streamlined alternatives. The choice of browser often comes down to personal preference regarding the interface – and despite being pre-installed in Windows PCs, the Edge browser lags behind in popularity, below even Apple’s Safari browser.
The notifications can be turned off, but may do more to irritate existing users rather than encourage Edge loyalty – just check the tweet below.
@MicrosoftEdge What kind of slimy marketing cesspool crap is this Microsoft? I proceed to launch the Firefox installer and Windows 10 pops this up? If I wanted to use your browser, I would. pic.twitter.com/f7jk9sGvYA11 September 2018
Microsoft’s warning prompts aren’t just irritating: they also build an odd air of distrust. With so many viruses and valid cybersecurity concerns out there, trying to throw doubt on the reliability of perfectly sufficient browsers to ensure users stick with Edge – instead of making a browser they genuinely prefer – doesn’t seem very sportsmanlike.
A technician from Mozilla caused a storm when they pointed out that the update caused comparatively slower loading speeds on Edge and Firefox, due to their differences in programming.
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Henry is a freelance technology journalist, and former News & Features Editor for TechRadar, where he specialized in home entertainment gadgets such as TVs, projectors, soundbars, and smart speakers. Other bylines include Edge, T3, iMore, GamesRadar, NBC News, Healthline, and The Times.