If you've already pre-ordered your phone, you should find it'll arrive later today. Some have found their pre-orders have been delayed until September 24, but if that's the case you'll have been notified by now.
Not pre-ordered? You can always head down to your local Apple Store to buy either of the phones or the newest Apple Watch when the stores open wherever you live. Be warned, there is the chance the products have already sold out.
That may mean you're not able to get your device immediately, and if that's the case we've put together a selection of our best deals we've seen for the phones so far. You can find them for wherever you live below:
- Best deals for the iPhone XS in the US
- Best deals for the iPhone XS in the UK
- Best deals for the iPhone XS in Australia
- Best deals for the iPhone XS Max in the UK
- Best deals for the iPhone XS Max in Australia
- Best deals for the Apple Watch Series 4
You also won't be able to buy the iPhone XR yet as it's set to open pre-orders on October 17 and you'll be able to buy it from October 26 as well.
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
James is Managing Editor for Android Police. Previously, he was Senior Phones Editor for TechRadar, and he has covered smartphones and the mobile space for the best part of a decade bringing you news on all the big announcements from top manufacturers making mobile phones and other portable gadgets. James is often testing out and reviewing the latest and greatest mobile phones, smartwatches, tablets, virtual reality headsets, fitness trackers and more. He once fell over.