Google and high-end German auto manufacturer Audi are preparing to announce they're working together to produce a new generation of Android-based in-car systems.
According to the Wall Street Journal's report, the units will give drivers access to some of the same navigation, entertainment and information tools that they enjoy on their smartphones and tablets.
The article says Google and Audi will be joined in the venture by chip manufacturer Nvidia with the parties using CES to announce a timetable for Android-based systems to arrive in cars within 4 to 5 years.
iOS vs Android pt. 5,526
The news comes as Apple prepares for its own march on in-car connectivity. Earlier this year it announced its own iOS in the Car initiative, which will allow iPhones and iPads to play nice with compatible vehicles.
A recent iOS 7.1 beta provided evidence that iOS in the Car will be integrated within the update, which will land at a time yet to be determined.
It seems that Apple and Google have found yet another ripe territory to battle over. Who'll come out on top this time? Would you rather have Apple Maps or Google Maps built into your motor?
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.