Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple confirms plans to build some new Macs in the United States in 2026 — but will this translate to lower prices at last?
Apple will start US-based Mac mini production in Houston, expanding domestic manufacturing while balancing costs, regional demand, and global supply.
20 years ago, Apple launched a Mac that changed mini-PCs forever
The first Intel Mac mini launched 20 years ago today, marking a clear break with the PowerPC past.
ICYMI: the 7 biggest tech stories of the week
Here's what's been happening across the world of technology over the last seven days.
I was so sick of Windows 11, I panic-bought an M4 Mac mini ahead of the RAM crisis — and I'm totally converted
As a long-time PC user, I grew increasingly frustrated with Windows 11, so switched to macOS, and the M4 Mac mini couldn’t come at a better time.
iPhone and iPad approved by NATO for up to “restricted” level of classified data - 'a level of government certification no other consumer mobile device has met'
iPhones and iPads running iOS 26 and later become the first consumer devices approved to handle NATO Restricted data.
New Apple products are expected next week — here are 12 deals on older models I’d buy right now
Apple's March event takes place next week with new products, which means it's a great time to find deals on existing models — here are today's 12 best deals.
Tim Cook teases 'a big week ahead' and it might be the arrival of the low-cost MacBook
Tim Cook’s “big week ahead” tease hints that Apple will drop several new iPads, Macs – possibly a low-cost MacBook – and a new iPhone 17e before its March 4 showcase.
Apple’s rumored $699 MacBook sounds like a 2017 MacBook Air with an iPhone chip
A new leak suggests Apple’s rumored affordable MacBook might feel very similar to the 2017 MacBook Air, on paper at least.
