Become a TechRadar Insider
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
New movies: the most exciting films coming to theaters in April 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
7 of the best Mac apps to level up your new MacBook Neo
Improve your MacBook Neo with these 7 top-rated macOS apps
Blackmagic just turned the Apple Watch into the ultimate remote for iPhone filming
Version 3.3 of the iOS app adds camera controls and monitoring from your wrist.
These fake iCloud deletion emails are quietly stealing more than just login details
Fraudulent iCloud emails use urgency and imitation tactics to trick users into revealing sensitive information through malicious links and deceptive interfaces.
Apple drops fresh hint about its rumored Meta Ray-Ban smart glasses rival
Two of Apple's biggest execs have talked about the future of spatial computing in a new interview — and it sounds like there's something in those smart glasses rumors.
Gemini is now a native macOS app, making it faster and better integrated
Google has launched a native Gemini app for macOS, bringing its AI chatbot to the desktop with screen sharing, quick access shortcuts, and built-in image and video generation.
Apple Maps gets its first ads pop-up in iOS 26.5 beta, and users are fuming
It looks likely that iOS 26.5 will introduce advertising in Apple Maps, after a new pop-up was spotted in the beta.
Huawei's new foldable looks similar to the rumored iPhone Ultra — but Apple could still have a secret display weapon
Huawei has teased its upcoming wide-screen foldable, but it probably won't use as clever a glue as the iPhone Ultra.
