Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Best laptops for photo editing of 2026
By Darragh Murphy Last updated
Updated If you need a good laptop for photo editing, I've selected our top-rated and reviewed picks for Photoshop and more.

'If you can’t buy it, you can’t afford it' — why not everyone is buying Apple's new iPhone leasing offer
By Lance Ulanoff Published
Apple Upgrade is Apple's new multi-product-category leasing program that not everyone loves, but there's more to it than endless product subscription.

Quote of the day by Bill Gates: "There's nothing on the iPad I look at and say, 'Oh, I wish Microsoft had done it'."
By Keumars Afifi-Sabet Published
Microsoft's attempts to conquer the mobile devices market have long stuttered, with Bill Gates famously dismissing the iPad

Skip the Apple Store: BackMarket's pre-loved MacBooks and iPads can save you up to $400 — perfect for thrifty students
By Alex Whitelock Published
Sponsored
BackMarket's professionally refurbished Apple products are a great alternative to buying new if you're headed off to college.

iPhone 7 vs iPhone Air cameras — how far has Apple's hardware come in 10 years?
By Axel Metz Published
I took the iPhone 7 and iPhone Air on a photo walk to see how far Apple's photography hardware has come in 10 years.

I don't think Googlebooks are just Chromebooks — they're a direct shot at Windows
By Ross Rubin Published
A whole generation grew up using Chromebooks at school. With AI-first Googlebooks, Google is giving them a reason not to switch to a PC.

The best hidden macOS 27 features people aren’t talking about
By Alex Blake Published
5 of the best macOS 27 features that no one knows about.

Experts claim to have found more weaknesses in Apple's Gatekeeper tool
By Sead Fadilpašić Published
Gatekeeper doesn't blink when you archive a legitimate app and replace it with an evil doppelganger.
Sign up for breaking news, reviews, opinion, top tech deals, and more.

