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4 OLED TVs to keep an eye on this Black Friday

Included in this guide:

Sony A9G
(Image credit: Sony)

The sales season is upon us, and that means plenty of Black Friday deals to pore over in the coming weeks. And if you’re after an OLED TV specifically, we think this is going to be a very good time to adopt the technology for your home.

There’s plenty of reasons for that, including gradually dropping prices, new panel sizes, and improvements in OLED tech across the board – such as measures to tackle image retention, and ways to calibrate brightness according to the ambient light in your living room.

But the best reason for picking up an OLED TV is always going to be because it’s good. OLED is the pinnacle of premium TV tech right now – sorry, 8K – and there are some sets you really don’t want to sleep on.

With that in mind, we’ve brought together four OLED televisions that are really worth keeping an eye on over Black Friday and Cyber Monday this year – so you know to head to checkout if a good discount drops.


(Image credit: LG)


Our favorite 2020 OLED

Reasons to buy
+Gorgeous OLED picture+More deals likely
Reasons to avoid
-Heavy bass can distort-Cheaper OLEDs out there

The LG CX OLED was our favorite OLED TV this year, for a perfect price-to-performance ratio, gorgeous OLED picture, and implementation of the webOS smart TV platform.

Our only real complaint is that the bass can sound a bit distorted on the audio side, but otherwise this is a pretty exceptional OLED TV that a lot of people have no doubt already picked up. With successive price drops over the past couple of months, LG is clearly hoping to clear out the remaining stock, and you might well miss out if you don’t nab one of the earlier deals on this one.

The LG BX is that little bit cheaper, and should still offer a capable picture – though we haven’t reviewed this one, and can’t say for sure.

Read more: LG CX OLED TV review

Sony A9G

(Image credit: Sony)

2. Sony A9G OLED

The older model

Reasons to buy
+Stylish 2019 OLED+Excellent motion control
Reasons to avoid
-Not the latest model-A8H/A8 outperforms in some areas

Sure, the A9G OLED isn’t talked about that much these days, what with the A8H/A8 being the talk of Sony TVs this year. But the 2019 television is still widely in stock – likely due to its high price at launch – and is competitively priced these days, costing around the same as the new A8.

Performance is pretty similar on both sets, even if the newer A8 comes with lower input lag and slightly higher brightness. TVs are also aesthetic objects on the outside though, and you may well prefer the A9G’s central TV stand over the A8’s two feet. The former model is a little bit slimmer, too.

Most importantly, it’s more likely we’ll see a price cut that’s truly tempting on the older Sony A9G – so if you’re not fussed about getting the latest Sony OLED, then the A9G might be the one for you.

Read more: Sony A9G OLED TV review

Philips OLED 754

(Image credit: Philips)

3. Philips OLED 754 (UK)

Ambilight elevates this entry-level OLED TV

Reasons to buy
+The cheapest option+Three-sided Ambilight
Reasons to avoid
-Fiddly motion settings-Middling UI

The Philips OLED 754 is the cheapest OLED TV that we’d actually recommend you buy. You can find it for under £1,000, incredibly, though it’s also exclusive to the UK and Europe, so there’s no getting it in the US.

You do, however, get an OLED panel with Philips’ brilliant P5 processor – which in 2020 comes with a host of picture improvements to make images look more realistic.

Three-sided Ambilight is packed in too, meaning you can get a colorful light show displaying around the edges of your television, ensuring that movie night is as atmospheric as it should be.

Read more: Philips OLED 754 review

Panasonic HZ980

(Image credit: Panasonic)

4. Panasonic HZ980 (UK)

A new mid-spec contender

Reasons to buy
+Cinematic picture
Reasons to avoid
-No swivel stand

The HZ980 is a new entry-level OLED TV model from Panasonic, which got a surprise launch several months after its HZ1000, HZ1500 and HZ2000 siblings were announced.

It’s largely the same as the HZ1000, with an OLED panel and HCX Pro Intelligent processor, though it’s taken a hit to motion smoothing, and doesn’t come with the neat swivel stand (or ramped-up audio) of the step-up models either.

For a basic OLED television without the bells and whistles of more expensive sets, though, this is an OLED that’s already offering good value, and is definitely worth keeping an eye on over Black Friday.

Read more: Should I buy the Panasonic HZ980 OLED?

Henry St Leger

Henry is TechRadar's News & Features Editor, covering the stories of the day with verve, moxie, and aplomb. He's spent the past three years reporting on TVs, projectors and smart speakers as well as gaming and VR – including a stint as the website's Home Cinema Editor – and has been interviewed live on both BBC World News and Channel News Asia, discussing the future of transport and 4K resolution televisions respectively. As a graduate of English Literature and persistent theatre enthusiast, he'll usually be found forcing Shakespeare puns into his technology articles, which he thinks is what the Bard would have wanted. Bylines include Edge, T3, and Little White Lies.