Inside the Loewe TV dream factory

Exclusive access into the premium TV maker's home

TechRadar was recently invited to see the Loewe setup for ourselves and walking through the white corridors of the company's white buildings there's a sense you've stepped into one of Loewe's advertising campaigns - or one of their galleries - you can almost hear the mantra 'minimalism, individuality, innovation' echo throughout the place.

Loewe gallery

WHITE NOISE: Loewe's all-white Gallery concept stems from its headquarters

The Loewe of today is a brand that many in the UK won't have heard of. Pitching premium products to those who can afford them, high-street retailers are unlikely to stock anything the company produces – with Loewe favouring its own Loewe Galleries.

You can currently find these Galleries in the likes of Selfridges and Harrods in London, and there's been expansion in further reaches of the UK, with six new outlets in locations across the country opening up including Chichester, the Lake District, Manchester and Sheffield. With a total of 250 galleries across the world the Loewe name is spreading and fast.

Those with an eye on the AV history books will have noticed that Loewe crops up a number of times due to the innovations the company has brought to the TV world.


Global Managing Editor

Marc (Twitter, Google+) is one of the founding members of TechRadar, and has had the pleasure of seeing it change from a tiny reviews site, to the tech behemoth it is today. As well as working on TechRadar, Marc has headed up editorial content for T3 magazine and, had a 10-month stint editing a weekly iPad mag, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.