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‘Vanity metrics’ are jeopardizing AI ROI
By Steve Salvin published
Impressive AI stats mean nothing if they aren't tied to real business outcomes.

Why volumetric video excels in large‑scale live events — but isn’t quite ready for cinema
By Lauri Ilola last updated
Volumetric video shines in live sports, but cinema’s creative and technical barriers slow adoption.

Tech sovereignty: Why one size doesn’t fit all
By Jonathan Wright published
Sovereignty has gone from being a niche compliance concern to a board-level infrastructure priority.

AI hasn’t killed the website but it has exposed weak content foundations
By Dominik Angerer published
AI discovery is exposing long-standing weaknesses in CMS structures, where poorly modelled content undermines accuracy, reuse and reliability.

AI‑first browsers and the end of the pageview economy
By Mark Barry published
Discover why AI answer engines are killing pageviews, and how business can stay visible.

How Europe is confronting its digital dependency problem
By Mark Dando published
As reliance on US cloud giants grows, Europe faces a pivotal moment for digital sovereignty.

Fragmented promotion systems are eroding retail price trust and integration alone won’t fix it
By Arvid Stenback published
Fragmented pricing and planning systems quietly erode shopper confidence and loyalty.

Why silence is no longer a security strategy
By Christian Reilly published
Why openness and context now define strong, modern cybersecurity practices.
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