Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
How to connect AirPods to Apple Watch
By Nikshep Myle published
In this guide, we look at how to connect the AirPods to the Apple Watch.
iPad Pro 2024 teardown video reveals some of Apple's internal design changes
By David Nield published
Over at the Phone Repair Guru YouTube channel they've taken the new iPad Pro apart, piece by piece.
ICYMI: the week's 7 biggest news stories, from spectacular AI upgrades to new iPads and Fujifilm cameras
By David Nield published
Missed the tech news this week? Get caught up with our smart summary of the most important stories.
iPad Pro users are noticing a weird grainy effect in the tandem OLED display – but is it a glitch?
By Alex Blake published
Grainy textures are appearing on iPad Pro screens, but it might all come down to the quirks of OLED panels.
iPhone 16 Pro Max: latest news, rumors and everything we know so far
By Alex Walker-Todd last updated
Updated There's already a lot of conversation about rumored features that didn't make the iPhone 15 Pro series, so which of these will instead arrive on the iPhone 16 Pro Max?
iPhone 16: release date speculation, latest leaks, price predictions and more
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 device, from its release date to its features.
Circle to Search for the iPhone could arrive via Google Chrome
By David Nield published
You might soon be able to circle to search on an iPhone, as long as you're inside Google's web browser.
The iPhone 16 Pro Max could bring in a big battery boost – but there's a catch
By Alex Blake published
Apple’s flagship iPhone 16 Pro Max could size up its battery, but other iPhones may have to wait.
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