Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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iPhone 16 Pro: latest news, rumors and everything we know so far
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 Pro device, from its release date to its features.
iPhone 16: release date speculation, latest leaks, price predictions and more
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 device, from its release date to its features.
The iPhone 16 Pro Max could have the world’s thinnest phone bezels
By James Rogerson published
New leaks reveal the possible bezel sizes of the iPhone 16 Pro and Pro Max, and they’re slimmer than ever.
Best laptops for programming of 2024
By Steve Clark last updated
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Want to play Nintendo 3DS games on your iPhone? The first emulator has just landed on iOS
By David Nield published
Folium is the first emulator app to enable you to play old Nintendo 3DS games on iOS.
Marvel’s first immersive story for the Apple Vision Pro is the most fun I’ve had on the device
By Jacob Krol published
Disney – and Marvel's – first immersive story for the Vision Pro doesn't disappoint after a playthrough but also excites us about what's to come.
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