Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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It seems Apple Maps is getting an AI-powered search upgrade with iOS 26, though it hasn't been officially announced.
iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.
iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.
iPhone 17: latest news and rumors for every expected model
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
'This looks hideous': the iPhone 17 Pro has been shown off in a new orange shade that you’re going to either love or hate
A video of an iPhone 17 Pro in an orange shade is delivering mixed reactions, but some people love it.
The iPhone 17 Pro’s rumored price hike could be softened by a much-needed storage upgrade
A new rumor says the iPhone 17 Pro could get more storage and a $50 price rise.
iOS 26 could give your AirPods charging case a helpful lighting system boost – here’s how
If you're running the latest developer beta of iOS 26, you may have noticed a change to the charging lights.
Shopping for new earbuds? The latest Apple AirPods have dropped to under $100
The Apple AirPods 4 are currently available for under $100 on Amazon.
