Virtual reality & augmented reality
Virtual reality and augmented reality (VR and AR) offer some of the most unique experiences out there. You aren’t just watching the action play out on your TV, phone screen, or computer monitor - you’re actually part of the action.
The dominant force in the space right now is Meta (formerly Oculus), with its excellent lineup of hardware and software (which includes the immensely popular Oculus Quest 2) but it’s not the only player. Valve, HTC, and Pico offer excellent VR headsets, and Xreal and Snapchat are among those creating fun AR smart glasses.
And then of course there's Apple, which recently entered the space with its Vision Pro mixed-reality headset. We expect that announcement to help move this category from niche interest to mainstream concern very quickly.
Latest about Virtual Reality & Augmented Reality

This world-first surgery shows the Apple Vision Pro's healthcare potential
By Alex Blake published
Apple’s Vision Pro headset has been used in hundreds of surgeries over the past year.

Ray-Ban Meta (2nd generation) review: still the best smart glasses for most people, but beginning to lag behind
By Josephine Watson published
The second-generation Meta Ray-Bans are an evolution, not a revolution. Is that enough to keep the top spot in an increasingly competitive market?

Samsung's smart glasses leak reveals screenless design and Gemini integration
By James Rogerson published
The Samsung Galaxy Glasses are looking good in leaked renders, and they're likely to be powered by better AI than their main rival.

Gucci and Google to partner on Android XR smart glasses for 2027 release
By James Rogerson published
Gucci could become the first mainstream luxury brand to launch smart specs, as the company is targeting 2027 for a pair of Android XR glasses.

Meta hikes Quest 3 and Quest 3S prices — and blames the RAM crisis
By Alex Blake published
The Meta Quest 3 and Quest 3S are getting more expensive as Meta blames the RAM crisis.

Apple drops fresh hint about its rumored Meta Ray-Ban smart glasses rival
By Mark Wilson published
Two of Apple's biggest execs have talked about the future of spatial computing in a new interview — and it sounds like there's something in those smart glasses rumors.

Meta urged to cancel its controversial rumored Name Tag feature
By Hamish Hector published
Privacy advocates have urged Meta to cancel its rumored controversial Name Tag feature.

Apple’s rumored Meta Ray-Bans rivals could tempt me to switch — here's why
By Hamish Hector published
Apple's privacy-first approach could help it dominate the smart glasses sector.
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