Using an e-ink display on both the face and strap, the updated FES Watch U can change designs with a single press of a button to match your mood - or jacket, or handbag, or what have you on.
The Watch U can also connect to dedicated apps on iPhone for more specialized patterns, though the watch doesn't need to be synced up to a smartphone to function, like the Apple Watch.
Also, thanks to the humble power consumption of e-ink, the Watch U can go three whole weeks on a single charge, making the timepiece more functional as a fashion accessory than a battery-sucking smartwatch.
Interested investors can pitch in towards the Watch U on Sony's First Flights page. That said, a minimum of between ¥44,710 (about $440/£335/AU$580) and ¥59,940 (about $590/£450/AU$780) is needed to ensure one of your own, Engadget reports.
There are a few other considerations to keep in mind. For one, Sony's crowdfunding campaign isn't planning to release the Watch U outside of Japan at this time, and Android compatibility is currently under consideration, but not guaranteed.
The Watch U is expected to release in April 2017, with October 7 of this year being the cutoff date for the crowdfunding campaign.
While not a smartwatch per se, the accessory is a rather smart look for the fashion-focused techie, so here's crossing our fingers for a international release.
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