This year is the 10th anniversary of the original iPhone launch, and Apple will want to mark the occasion by releasing its best iPhone ever - but the latest rumor has me worried that it won't be everything we've come to expect.
If that’s true, it means Apple’s touted plan to put the fingerprint scanner under the screen of the iPhone 8 won't be ready in time - a move which if it could pull off, would surely propel the handset to stardom.
It seems then, Apple may not have prepped itself enough to make the iPhone 8 the all-singing, all-dancing device some have tipped it to be.
After the lukewarm reception of the iPhone 7 – a phone that ended up being an 'iPhone 6S...S' of sorts – I'm expecting big things from the next edition, but this isn't the first sign that things may not be on track at Cupertino.
Something similar may have happened to Samsung with the Galaxy S8. Rumors suggested Samsung wanted to place the scanner under the screen, but it instead opted for the rear with reports claiming that the tech wasn't ready for the phone's launch back in March.
Moving the scanner to the back of the new iPhone won’t necessarily be a problem for users though, especially those potentially put off by negative reports of the placement of the sensor on the Galaxy S8, which may have been rushed into a tricky to reach position.
LG, Huawei and Google have all managed to get the positioning right, and if Apple is ready to move the scanner to the back of the iPhone 8’s design I'm certain it won’t mess it up.
Uh oh... OLED
Another big upgrade slated for the iPhone 8 is the introduction of an OLED display. Until now, Apple has only used LCD screens on its phones, so this move would mark the company's first foray into the display tech that is common-place place on rival devices such as the Samsung Galaxy S8.
If Apple doesn't succeed on these two rumored big-ticket upgrades and the iPhone 8 doesn't have another showstopping feature it's uncertain if we'll even see a third top-end iPhone in 2017 after all.
A rumor suggesting the addition of 3D facial recognition could signal the way forward for the iPhone 8, but that's unlikely to be enough to entice some Apple fans to upgrade.
The potential bad news doesn't stop there either, as noted Apple analyst Ming-Chi Kuo of KGI Securities has highlighted another potential issue with the iPhone 8 - saying production of the special edition iPhone is .
If any company can pull it around, surely it is the world's richest firm - and I'm hoping Apple does.