Sonos is looking to increase its efforts in voice control and streaming, as the speaker maker announces it has had to cut some of its workforce.
A new, completely redesigned Sonos Play:5 came out in 2015 and one of the more intriguing aspects of the speaker was that it came with two disabled microphones within it.
Rich experiences
"Now the path forward for the music industry is crystal clear, so too is our path at Sonos," writes MacFarlane. "We're doubling down on our long-held conviction that streaming music is the dominant form of consumption now and in the future. We believe that listeners will grow increasingly dissatisfied with the solutions they've cobbled together for listening at home.
"Now that music fans can finally play anything anywhere, we're going to focus on building incredibly rich experiences that were all but unimaginable when we started the company, and will be at the vanguard of what it means to listen to music at home."
To focus on these areas, Sonos has revealed that there has been changes to the teams and a side effect of this is job losses.
John MacFarlane talked to techradar last year about the seismic shift streaming was having on music, saying: "It feels like a one-time moment in music, the same as when you first heard about the internet. With Apple coming into streaming, more changes have happened in the last 13 weeks than 13 years."
Sonos has now shown that it too needs to change to make sure it stays in the game.
