Asus chairman Jonney Shih has admitted that the company is having a little think about wearable tech and sort-of implied that Asus may well develop a smartwatch.
He described wearable devices as a "critical sector" at the company's annual shareholder meeting.
"We have been running many simulation tests in our labs," he added.
"The point is how to win the leading position when such devices become mainstream products. I think it's certainly a promising sector, as we are talking about a cross-field war.
"We will likely see more bio-technology integrated with computer technology in the future."
There's an air of expectancy around the whole smartwatch arena at the moment. It's as though all the tech giants are lining up at the start line, jostling for position but tentatively awaiting the announcer to call 'On your marks'.
Sure, Asus could bank on technical innovation and all that, but we reckon the key to Asus' smartwatch success is another killer product demo like this one:
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Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.