Ultra HD: behind the scenes with Sky's top football director on a 4K broadcast
How Tony Mills is making the next generation of football broadcast
"Certainly the speed you shoot from an ordinary HD to Ultra HD [changes]. We experimented in Cardiff with some of the pictures and we found that the cut rate slows down slightly. Similar to the 3D coverage, you allow more of the picture to tell the story than you would in HD. You don't need big close ups of players.
"The challenge at West Ham is that we are lower and closer to the pitch, and it takes a while for the lens to catch up with the speed of the cameraman's zoom control.
"If a goalscorer runs away you'll be seeing him from head to toe [rather then just his top half] - the definition improves dramatically so they are the shots we are working with.
"We also have an issue with the shade - it's giving the engineers extra challenges because it takes them a while to anticipate when they have to open up the iris for us.
"They have to anticipate a bit more than they would in HD. There's a certain amount of time it does take the engineers in the back of the truck to react to the change."
So what's Mills going to be working on going forward?
"We only have four cameras at the moment because that's all there is in Ultra HD at the moment!
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.
"As more cameras become available we'd love to try putting a few more in different areas and try different things. As co-operative as West Ham are, they won't let me move cameras during the game
"If more cameras become available we'll take them somewhere and try a few different things."
With Ultra HD still a nascent technology, Mills is likely to have plenty of time to craft his art before we see a Sky Sports Ultra HD broadcast, but there's no denying that he's excited for a 4K future.
Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.