New Sony Bravia sets get colourful

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Sony has expanded its range of Bravia TVs to include eight different coloured versions of the 20-inch S3000. As well as the 20-inch model, there are also 26-inch variants joining the previously released 40-inch and 32-inch S3000 sets.

In addition, Sony has also announced new W3000 Series, the V3000 Series and X3500 Series televisions.

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S3000

The S3000 cabinet colours range from classic black and silver to mocha, white and fuchsia pink. A powder blue option is also available, as is a model finished in deep mauve. Eugh. Sony says: "The exact shade of each colour was chosen both for its innate appeal and the degree to which it harmonised with a range of other colours". Right.

W3000

Following on from the success of the W2000-Series, Sony has launched its successor: the W3000-Series. The range features 40-inch (KDL-40W3000), 46-inch (KDL-46W3000) and 52-inch (KDL-52 W3000) models, all showcasing an impressive array of new audio-visual technologies.

V3000

The V3000 40-inch (KDL-40V3000) and 46-inch (KDL-46V3000) models feature Full HD and a 24p True Cinema and Theatre Mode plus S-Force front surround sound.

Cine cameras actually film at 24 frames per second, but televisions operate at a higher frame rate, so conversion has traditionally been necessary. The result is a 4 per cent discrepancy from the original - the film on TV runs 4 per cent faster and the soundtrack rises by 4 per cent in pitch. When a V3000-Series set is connected to a film source such as a Blu-ray player, the original 24 frames per second are played just as the camera first recorded them.

Also, by using a Sony-designed Wide Colour Gamut Cold Cathode Fluorescent Lamp (WCG-CCFL) backlight, the V3000-Series is able to produce approximately 30 per cent more colours than LCD TVs equipped with standard lamps can.

X3500/X3000

The Sony BRAVIA X3500/X3000-Series takes over from the X2000-Series as the flagship of the Bravia LCD TV range. The Series includes 40-inch (KDL-40X3500/3000), 46-inch (KDL-46X3500/3000), 52-inch (KDL-52X3500) and 70-inch models (KDL-70X3500), all capable of 1080p. The 70-inch model features super-wide colour gamut Triluminos LED backlight technology

Bravia S3000-Series model options:

26-inch models:
KDL-26S3000 - Black
KDL-26S3010 - Dark Blue
KDL-26S3020 - Silver

20-inch models:
KDL-20S3000 - Black
KDL-20S3020 - Silver
KDL-20S3030 - Silk White
KDL-20S3040 - Deep Mauve
KDL-20S3050 - Mocha
KDL-20S3060 - Powder Blue
KDL-20S3070 - Fuchsia Pink