With its final reminder to try and persuade Windows 7/8.1 hold-outs to make use of their free upgrade to Windows 10 – an offer that expires at the end of this month – Microsoft has gone full-screen with its nag prompt.
Previously, the 'Get Windows 10' (GWX) nag pop-up has been limited to a small dialog box, albeit one that has appeared with annoying frequency and has been burdened by some controversial issues (for example, depending on their exact Windows Update settings, some folks have had the upgrade pushed through without being asked).
The new nag screen has the potential to annoy folks further, given that it isn't just a small box, but rather the reminder takes over your entire screen – albeit with an apology for interrupting your computer usage.
Sorry to interrupt…
The full-screen white text message, on a dark purple background, states: "Sorry to interrupt, but this is important. Windows 10 free upgrade offer ends July 29."
The blurb underneath reminds the user that Microsoft recommends upgrading to its newest OS, and that you can easily rollback to your old operating system if you decide that Windows 10 doesn't work for you within the first month.
Of course, it's theoretically easy to rollback – as ever with these sort of processes, your actual mileage may vary and there's no guarantee you won't encounter technical hitches when downgrading (or indeed upgrading to Windows 10 in the first place, depending on exactly what apps or hardware you're running and potential compatibility or driver issues).
The new nag screen offers you the option of upgrading now, or being reminded later, but at least in this final month of the freebie upgrade offer, Microsoft has also introduced a choice which states 'do not notify me again'. Click this and you won't get another reminder (that's an ability many users have been asking for all year).
One thing's for sure – all this GWX controversy will soon be over when the end of July rolls around.
- Also check out: Should you upgrade to Windows 10?
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette UK in 2013).