In a move that marks a shift in Apple’s business model, the Cupertino firm has decided to play nice with rival Samsung and offer iTunes support on the latter’s 2019 smart TV range. Outside of Windows PCs, this is the first time iTunes content will be available on a non-Apple product.
Samsung announced the partnership on Sunday, stating that a dedicated iTunes app – called iTunes Movies and TV Shows – will be available on its 2019 smart TV range around March or April of this year. This could be a precursor to Apple’s much-talked-about family-friendly video streaming service that’s supposed to rival Netflix.
The 2018 Samsung smart TV range will receive the app after a firmware update.
This partnership will allow Samsung TV owners across more than 100 countries to buy and rent video content from iTunes or watch shows and movies already purchased from iTunes.
Keeping it private
According to Samsung, iTunes content will be integrated with its smart TV's search feature and Bixby voice assistant.
Using a smart TV, however, opens the doors to users being tracked, including everything you stream via built-in apps.
Apple, a great proponent of user privacy, has guaranteed that the ad-tracking feature on Samsung smart TVs will be inaccessible within the new iTunes Movies and TV Shows app.
- Read more: How to use AirPlay
Across the airwaves
iPhone and iPad owners who own, or plan to purchase, a Samsung smart TV, outside of the 100 countries will also be able to access their iTunes libraries via AirPlay 2. This is Apple’s upgraded Wi-Fi streaming technology that allows users to stream videos, audio and photos from their Apple handheld devices directly to their TV.
Samsung says AirPlay 2 support will be available to customers in 190 countries on its smart TVs, “including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models”.
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Sharmishta is TechRadar's APAC Managing Editor and loves all things photography, something she discovered while chasing monkeys in the wilds of India (she studied to be a primatologist but has since left monkey business behind). While she's happiest with a camera in her hand, she's also an avid reader and has become a passionate proponent of ereaders, having appeared on Singaporean radio to talk about the convenience of these underrated devices. When she's not testing camera kits or the latest in e-paper tablets, she's discovering the joys and foibles of smart home gizmos. She's also the Australian Managing Editor of Digital Camera World and, if that wasn't enough, she contributes to T3 and Tom's Guide, while also working on two of Future's photography print magazines Down Under.