Olympus: OM-D Pro a possibility

Olympus OM-D E-M5
Olympus will consider a pro version of the OM-D if demand is high

Olympus has confirmed that it would consider launching a professional version of its recently announced OM-D E-M5, dependent on feedback and demand.

Several people expected the new Olympus camera to be squarely aimed at professional photographers, however the company is maintaining that it is not designed for those users.

Speaking at the European launch of the E-M5, Claudia Baehr, European Product Manager for Olympus said, "The target group is more advanced, but we still have Four Thirds because we don't consider the OM-D to be a professional camera. "

Olympus last released a Four Thirds DSLR back in 2010 in the form of the E-5.

OM-D line

However, the possibility of another model in the OM-D line-up has been discussed. Toshiyuki Terada from Olympus Japan said, "We haven't decided yet, but we have a established a new category with the OM-D, so we should expect to see further products added to the line-up.

"Whether we go up to professional level, or below [to a more beginner audience] will depend on whether the public accept the technology, and the price of the E-M5."

According to Terada, although the initial idea for the OM-D came about three or four years ago, the total development time of the camera has only taken around a year.

"Our first priority was [the] PEN, especially because at the time [of the E-P1 launch], DSLR was so popular, we wanted to distinguish ourselves," he said.

Although Olympus does not consider the OM-D to be a pro camera, it does have a number of specs that would likely appeal to advanced users, such as a built in viewfinder, 16 million pixel sensor and ISO sensitivity up to 25,600. It also has a premium price tag of £1149 to match.

Whether a pro version of the OM-D would spell the end of Olympus DSLRs is a matter for conjecture, but it will be interesting to see how the camera does in the marketplace.

Amy Davies

Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.