Nikon to honour 'incorrect' UK pricing

Nikon D4
Nikon will be honouring the pre-order price of the D4, which was £500 cheaper than the new price

Nikon UK has issued a statement saying that it will honour the pre-order prices for anyone who placed an order for the D4 and D800 before March 24th.

Over the weekend, Nikon has faced criticism after an "internal systems error" apparently led to the incorrect pricing of the cameras being communicated at launch.

Both of the cameras have risen in price by approximately 10%, the pro Nikon D4 now comes with a price tag of £5289, which is an increase of £500, while the Nikon D800 has risen by £200 to £2599.


In a press statement released this morning, Nikon expressed regret over the situation, "We would like to apologise sincerely to our customers for this unfortunate mistake, which has been corrected with immediate effect."

Speaking to us earlier in the month, Nikon stated that the D800 had seen "unprecedented" pre-orders, which we found to be true when checking with several retailers on the March 22nd launch date.

"We know that there has been strong consumer interest in these products and a high level of pre-orders place with retailers," the Nikon statement continued. "Nikon will be honouring the original prices to retailers on all customer pre-orders placed before March 24th, 2012."

We have been trying to reach Nikon UK for comment, but so far have not heard back.

Amy Davies

Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.