The phone apes Samsung with multi-window capabilities as well as smart face tracking technology.
A lot of focus is on the screen hardware too, and for good reason: those of you as clumsy as us will find that it absorbs drops better.
LG also outed two cases for the phone, including one that is basically a small strip to show off the Wolverine-like 'self-healing' ability of the phone.
LG has also changed the camera slightly, adding in a green LED along with the standard white option to make facial recognition that little bit more accurate.
Its a curved LG G2, right?
A lot of comparisons will be drawn with the LG G2, given that they both come with Qualcomm's quad-core 2.26GHz Snapdragon 800 processor and 2GB RAM, but the LG G Flex is a very different device.
It is both larger and heavier, packing a 6-inch HD screen. This means a 720x1280 display stretched over 6-inches, resulting in 245ppi, rather than the G2's Full HD 1080x1920 pixels over 5.2-inches giving 424ppi.
That's impressive as the latter is currently the world's most powerful smartphone, although a lot of the performance will be related to the lower screen resolution (720p) resulting in fewer pixels to drive.
The LG G Flex will be making it over to Europe in 2014, so we're keeping our eyes more than peeled.
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