The parent company of web services brand one.com, group.ONE, has acquired WordPress (opens in new tab)-focussed website performance company WP Media.
Established in 2014, WP Media has a portfolio of optimization plugins for the popular content management system (CMS) (opens in new tab) and a user base of over 200,000 customers.
WP Media’s acquisition is group.ONE’s second acquisition of a WordPress (opens in new tab)-focused company, and follows their purchase of Finnish web hosting company Zoner, last year.
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“In today’s digital environment, page load speed is positively correlated with user experience, reputation, and revenue. At group.ONE, our goal is to be the best in the market when it comes to WordPress (opens in new tab) performance,” said group.ONE’s CEO Stephan Wolfram commenting on the importance of the acquisition.
Faster page loads
The acquisition gives group.ONE charge of WP Media’s intuitive and popular plugins and services including WP Rocket (opens in new tab), Imagify, and WP Rocket’s custom content delivery network (opens in new tab), RocketCDN.
WP Rocket is notable for being one of the most popular and feature-rich WordPress caching plug-in with a user base of well over a million websites.
Imagify too is a popular choice by WordPress hosts (opens in new tab) to optimize images and claims to optimize over four million images everyday.
While group.ONE hopes to extend the use of WP Media’s WordPress performance optimization tools and services to its users, it notes that WP Media will continue to operate as an independent brand and all its employees will continue with the company.
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