The reasonably priced Google Nexus 7 is selling strongly, with up to 1 million shifted in the third quarter of the year.
At a rock bottom price and with an impressive spec sheet, it's no surprise that the Nexus 7 has caught the eye of the humble consumer, so it's an easy win for any analyst who comes out and says it's flying off the shelves.
The latest stats come courtesy of Gene Munster, an analyst at Piper Jaffray, who believes Google managed to sell between 800,000 and 1 million Nexus tablets between July and September this year.
Muster took his sales estimate from Google's revenue figures, which came in at $666 million (around £415m/AU$645m) this year compared to $385 million (around £240m/AU$370m) in 2012, as the search giant hasn't launched exact sale figures for its popular Nexus 7 tablet.
Google could be about to launch a new range of Nexus 7 tablets, alongside a 10-inch Nexus tablet and the much-rumoured LG Nexus 4 at a special event on October 29, as the likes of the Amazon Kindle Fire HD and rumoured iPad Mini pile on the pressure at the budget end of the market.
All will become clear next Monday, and Google may well announce official Nexus 7 sales figures when it takes to the stage in New York.
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John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.