GoDaddy launches social media scheduling tool for SMBs

GoDaddy marketing planner
(Image credit: GoDaddy)
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Top website builder (opens in new tab) giant GoDaddy (opens in new tab) has announced a long-awaited social media content planning tool for all platforms including Facebook, Instagram and Twitter.

GoDaddy's Marketing Planner is a free feature for its website and marketing (opens in new tab) customers, offering a four-week view specifically tailored for SMBs' ease of use.

Small businesses creating social media (opens in new tab) posts will have the option to organize their content as they wish, with the marketing planner also able to be used as a calendar for scheduled content.

Content posting made easy 

Much like popular social media scheduling tools Hootsuite and Sprout Social, GoDaddy's marketing planner lets users create content from its templated suggestions, plan and schedule content four weeks in advance, and track engagement using GoDaddy Website + Marketing metrics dashboard.

"Connecting a social media post to major (and minor) holidays, changes of season, or another special day makes a brand more relevant, resulting in engagement and sales," said GoDaddy in a blog post (opens in new tab).

"In fact, nearly a third of sales in 2020 happened around the holidays, with online sales growing more than 25%, meaning a well-timed campaign can be the difference between a good year and a great year for an online business."

This new release is in line with a string of new features GoDaddy plans to roll out throughout the year.

The company recently announced updates to its payments services (opens in new tab) to help support small businesses without access to an ecommerce solution.

Abigail Opiah
B2B Editor - Web hosting & Website builders

Abigail is a B2B Editor that specializes in web hosting and website builder news, features and reviews at TechRadar Pro. She has been a B2B journalist for more than five years covering a wide range of topics in the technology sector from colocation and cloud to data centers and telecommunications. As a B2B web hosting and website builder editor, Abigail also writes how-to guides and deals for the sector, keeping up to date with the latest trends in the hosting industry. Abigail is also extremely keen on commissioning contributed content from experts in the web hosting and website builder field.