You can now buy an Xbox One for £300

Xbox One

Microsoft has confirmed that it's dropped the price of the Xbox One to £299.99 in the UK. The discount appears to be in force starting today, and brings the console cost down below that of the PS4.

But for that £300 you won't get Kinect, which Microsoft stopped making mandatory back in 2014.

A Microsoft spokesperson told TechRadar: "This is a UK-only retail promotion and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015's highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid V: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians."

Time to bag yourself an Xbox One?

Hugh Langley

Hugh Langley is the ex-News Editor of TechRadar. He had written for many magazines and websites including Business Insider, The Telegraph, IGN, Gizmodo, Entrepreneur Magazine, WIRED (UK), TrustedReviews, Business Insider Australia, Business Insider India, Business Insider Singapore, Wareable, The Ambient and more.

Hugh is now a correspondent at Business Insider covering Google and Alphabet, and has the unfortunate distinction of accidentally linking the TechRadar homepage to a rival publication.