Pre-order the invisible console - PS4 pre-sales open for business
Money for literally nothing at this point
The console itself may have been a no-show, but that's not going to stop anyone parting you from your hard-earned cash by pre-ordering the PS4.
Despite an absence of release date, pricing or, indeed, hardware, Game will reserve you a PlayStation 4 console for a deposit of £20.
You can do so in-store or online, although you're unlikely to receive the actual hardware until close to Christmas, if not beyond.
Game on
Another site, ShopTo, has estimated the cost of the console at £400, although it's not clear what that's based on. It's also listing the DualShock 4 controllers at £45 and a host of launch titles for £50 each.
- Read more: PS4 release date
Amazon, meanwhile, has a dedicated PS4 section where you can't yet pre-order but you can sign up for updates as soon as the console becomes available.
And, of course, one plucky customer has already given the PS4 a five-star review. Now that's confidence.
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Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.