Prime Day TV deals are a great chance to nab a new display or streamer, and the Apple TV HD and Apple TV 4K may just be your best options over Amazon Prime Day – with a neat price cut across both resolution models of the Apple-made streaming device, whether you're in the US or UK.
The standout deal is in the US, where the Apple TV 4K (2017) with 32GB storage has seen a $80 discount – a price point we saw at Walmart earlier in the year. If you want the 64GB model (for $30 off) or an HD model ($20 off) the option is there, but the first option is so much better that's it hard to recommend anything else.
Things are more consistent in the UK, where Amazon is running a £30 discount across the Apple TV HD with 32GB storage (now £119), as well as the Apple TV 4K with 32GB (now £149) and Apple TV 4K with 64GB (now £169).
There's no notable discount on the latest Apple TV 4K (2021), sadly, though we wouldn't necessarily hold out on a sale for the 2021 model, given not much has changed compared to its predecessor (aside from a new Siri remote, which can be bought separately). Especially if you're in the US, nabbing that Apple TV 4K for $99 is really a no brainer.
See below for all of today's best Apple TV deals in the US and UK.
Apple TV deals (US)
Apple TV deals (UK)
The Apple TV 4K is Apple's latest streaming device, and as the name would suggest, it's the one you're going to want to get if you've got that big juicy 4K TV sitting in your living room. Netflix, Amazon Prime Video, Disney Plus and Apple TV Plus are all supported, but, unlike most cheap streaming devices, the Apple 4K TV has both HDR10 and Dolby Vision, making it a great pairing with a premium OLED or QLED TV.
This is really the best Prime Day TV deal for those in thrall to the Apple ecosystem, with Apple AirPlay support for easy casting across iOS devices, as well as Apple HomeKit and Siri for all your smart home and voice assistant needs.
Apple Arcade is also built into this device – although remember this operates as a separate subscription of $4.99/£4.99 a month, so you'll have to pay extra if you're looking to play those games via your Apple TV 4K after a 3-month free trial period.
Finding the Apple TV deals a bit pricey? Check out some discounts on other streamers below in your region.
More Amazon Prime Day deals in the US
- Amazon devices: early Prime offers from $14.99
- Amazon Echo Dot: 2 for $49.98 with code PDDOT2PACK
- Amazon Echo: 2 for $119.98 with code ECHOPRIME
- Audible Premium Plus: save 53% on your first 4 months
- Apple Watch Series 6 (40mm, GPS): $399 $279 at Amazon
- Deals under $25: save on games, smart home, fashion and more
- Fashion: men's and women's fashion from $14
- Headphones: save on Sony, Beats, Bose and more
- iPad (8th generation): was $329 now $299
- Kitchen: save up to 42% on Cusimax, Cosori, Instant Pot and more
- Laptops: Chromebooks, MacBooks and gaming laptops discounted
- Nike: save on NBA jerseys, sneakers, and more
- Nintendo Switch: big titles now $10 off
- PS5: now starting at $29.88
- Smartwatches: save up to 35% on Samsung Galaxy Watch 3
- Subscription boxes: 50% off for Prime members
- TVs: Fire-enabled smart TVs starting at just $99.99
More Amazon Prime Day deals in the UK
- Amazon Echo devices: now starting from £9.99
- Amazon Echo Dot:
£49.99£24.99 at Amazon - Amazon Echo Show 5 (2019):
£79.99£39.99 at Amazon - Amazon Fire HD 8 tablet:
£89.99£39.99 at Amazon - Audible Premium Plus: Prime members get 3 months for 99p
- Blink Mini security camera: now just £21.99 for Prime members
- Deals under £15: save on games, smart home, fashion and more
- Fashion: big savings on Amazon brands starting at under £5
- Headphones: Jabra headphones from £69
- Kitchen: Dolce Gusto coffee machines from £59 and more
- Laptops: cheap PCs starting at just £199
- MacBook Air M1: £100 off at Amazon - now £899
- PC games: EA titles including The Sims 4 from £7.49
- Prime Video: channel add-ons 99p for three months
- PS5: Demon's Souls, Immortals and more discounted now
- Smart home: Ring Video Doorbell from £35
- Smartwatches: Fitbit Charge 4 now £99
- TVs: 4K smart TVs from £298
TechRadar is rounding up all the top deals over the Prime Day sales period, and we’ve put all the best Prime Day deals in an easy-to-navigate article to help you find the bargains you’re looking for.
