How to watch The Apprentice 2023 online in UK and abroad, and the winner is...

Watch The Apprentice 2023
(Image credit: BBC)

The Apprentice 2023 is over, and Lord Sugar has chosen his latest business partner, but we're not going to tell you who it is. No spoilers here. Instead, you can head over to BBC iPlayer and watch season 17 of The Apprentice in full, as well as the previous season if you want too. Find out below how to watch The Apprentice 2023 online completely FREE with BBC iPlayer.

Watch The Apprentice 2023 online

Season 17 welcomed 18 new entrepreneurs to the boardroom, where Lord Sugar and eye-rolling aides Baroness Brady and Tim Campbell MBE evaluate their performance.

This year’s wannabes have included hair salon owner Rochelle Raye Anthony, the "Kim Kardashian of the business world"; former professional cannon firer Gregory Ebbs; Mark Moseley, a 39-year-old pest control company owner; South Africa safari guide Joe Phillips, and sweet shop CEO Megan Hornby.

Ready for another clash of the business titans? Read on as we explain how to watch The Apprentice 2023 online and stream every episode 100% FREE.

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How to watch The Apprentice online FREE in the UK


The Apprentice 2023 is available on BBC iPlayer. There are 12 episodes in total.

BBC iPlayer is free to watch with a valid TV licence, and the streaming service works across a huge array of devices, including laptops, tablets, smartphones, media streaming devices like Apple TV, Amazon Fire, Chromecast and Roku, and PlayStation and Xbox consoles.

If you're not in the UK, use a VPN to stream your favourite BBC shows online from anywhere as if you were at home.

How to watch The Apprentice online from outside your country

If you’re travelling abroad when an episode airs, you won't be able to watch the show as you normally would back at home, due to annoying regional restrictions.

Luckily, there’s an easy solution. Downloading a VPN will allow you to stream it online no matter where you are. It's a simple bit of software that changes your IP address, meaning that you can access on-demand content or live TV just as if you were at home.

Use a VPN to watch The Apprentice online from anywhere

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Three simple steps to using a VPN to watch The Apprentice when overseas:

1. Download and install a VPN - we recommend ExpressVPN.

2. Connect to the relevant server location - launch the VPN app, click on 'choose location' and select the right location (i.e. a UK server for iPlayer)

3. Head to the chosen broadcaster's live stream - in this case, head to BBC iPlayer.

The Apprentice 2023 candidates

  • Avi Sharma, city banker
  • Bradley Johnson, construction company director
  • Dani Donovan, 25, hair salon owner
  • Denisha Kaur Bharj, 29, financial controller
  • Emma Browne, senior account executive (FIRED)
  • Gregory Ebbs, 26, online antiques marketplace owner
  • Marnie Swindells, 28, court advocate
  • Megan Hornby, 25, sweet shop and café owner
  • Joe Phillips, South Africa safari guide
  • Kevin D’Arcy, accountant and water sports entrepreneur (FIRED)
  • Mark Moseley, 39, pest control company owner
  • Reece Donnelly, 25, theatre school owner
  • Rochelle Raye Anthony, 35, hair salon and academy owner
  • Shannon Martin, 34, bridal boutique owner (voluntarily withdrew in week two)
  • Shazia Hussain, technology recruiter
  • Simba Rwambiwa, 26, senior sales representative
  • Sohail Chowdhary, 27, martial arts school owner
  • Victoria Goulbourne, 28, online sweet business owner

The Apprentice UK 2023 episode guide & air dates

Episode 1 – Antigua Tourism (Aired: January 5 2023)

Episode 2 – Bao Buns (Aired: January 12 2023)

Episode 3 – Cartoons (Aired: January 19 2023)

Episode 4 – Brighton Discount Buying (Aired: January 26 2023)

Episode 5 – Electric Motorbike Advertising (Aired: February 2 2023)

Episode 6 – Dubai Corporate Hospitality (Aired: February 9 2023)

Episode 7 – Children's Lunchbox and App (Aired: February 16 2023)

Episode 8 – Immersive Event (Aired: February 23 2023)

Episode 9 – Male Beauty (Aired: March 2 2023)

Episode 10 – Dog Food (Aired: March 9 2023)

Episode 11 – Interviews (Aired: March 16 2023)

Episode 12 – Finals (Aired: March 23 2023)

How to watch The Apprentice: You're Fired

Comedian Tom Allen is back on hosting duties for The Apprentice: You're Fired, the sister-show that's almost as catty as the real thing.

You're Fired follows each episode of The Apprentice, airing at 10pm GMT every Thursday on BBC Two. Remember, you can also watch the half-hour show FREE on BBC iPlayer, either live or on-demand. 

Tom Allen and a rotating panel of guests will roast and rehabilitate each week's unwanted candidate, who'll get a flavor of what the public really thinks of their antics on the show.

It's always packed with unseen footage, bloopers and suspiciously generous testimonials from boardroom frenemies.

Daniel Pateman

Daniel Pateman is a freelance writer, producing articles across the cultural spectrum for magazines like Aesthetica, Photomonitor, The Brooklyn Rail and This is Tomorrow. He also provides text-writing services to individual curators and artists worldwide, and has had work published internationally. His favourite film genre is horror (bring on Scream 5!) and he never tires of listening to Absolute 80s on the radio.