Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

The AirPods backpack is very odd, and I love it
By Carrie Marshall published
Bravest Studio's backpack is inspired by Apple's AirPods

iOS 26 public beta is now live – here are the 5 biggest new features to try
By James Rogerson last updated
iOS 26 includes new features, improvements, reworked apps, and a whole lot more to try out.

How to download the iOS 26 public beta
By James Rogerson published
The iOS 26 public beta is available now, and it's easy to enroll and download it if you want to try Apple's new software.

I've already been using macOS Tahoe 26 for a month – here are 4 features that make it worth the upgrade
By David Nield published
There's plenty to like in the next big desktop software upgrade from Apple, and here's my experience with it.

I've been using iOS 26 for a month – here are 3 things I love and 1 I don’t
By David Nield published
I jumped in early in regards to iOS 26 testing, and here's what you need to know about the big software update.

After weeks of testing, the 11th-gen iPad proves it's still one of the best – even without Apple Intelligence
By Jacob Krol published
We've tested Apple's new, entry-level 11th Gen iPad, featuring the A16 chip, to see just how much of an upgrade the latest iPad is and who it is best suited for.

Palmer Luckey asks, 'Would you buy a Made In America computer' if it was 20% pricier than a MacBook? A poll suggests most people would
By Darren Allan published
There's a swarm of questions buzzing around the idea Luckey floated, including what OS the theoretical laptop would run.

This nifty iPhone case gives your old model a USB-C upgrade to free you from dongle headaches
By Mark Wilson published
A new iPhone case gives older Lightning models a USB-C port to help reduce cable clutter and lure you from an unnecessary upgrade.
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