Samsung’s Apple Vision Pro rival tipped to land alongside the Galaxy Z Flip 6

Samsung Unpacked 2023
(Image credit: Samsung)

The Apple Vision Pro has become a massive talking point in the tech world, and it promises to become one of the best virtual reality headsets when it's released next year. Now, Samsung wants to get in on the action with a headset of its own, and it could be revealed alongside the Galaxy Z Flip 6 in 2024.

We already know that Samsung is working with Google and Qualcomm to launch an extended reality (XR) headset at some point in the future (extended reality is a catch-all term that covers VR, AR, and MR or mixed reality). While Samsung hasn’t given any indication of a launch timeframe, Korean outlet JoongAng (translated version) claims it will launch by the end of 2024.

Specifically, it says the headset, supposedly codenamed ‘Infinite,’ will be produced by December of next year, and we’ll get our first peek at it during one of Samsung’s Unpacked events. Samsung usually hosts two of these shows every year, but JoongAng’s source says the headset will be revealed at the event held during “the second half of next year,” which is when the Galaxy Z Flip 6 is widely tipped to make an appearance.

The headset might have launched sooner, JoongAng says, but for delays caused by “product completeness” issues. Now, though, it looks like Samsung is closing in on a firm release date.

Seriously limited production

A VR headset cla in black plastic with a simple strap and six visible cameras on its faces

(Image credit: Vrtuoluo / Samsung)

Numerous reports have suggested that Apple has seriously cut back production of its Vision Pro, from around one million units to just 400,000 headsets a year. Yet even that dwarves the number of XR headsets Samsung is set to produce.

According to JoongAng, Samsung will initially limit production of the device to just 30,000 units. This is due to the company wanting to gauge the response to its device, and assess how the industry looks after launch. In other words, Samsung wants to play it extremely safe without having to dedicate itself to a niche device in a fluctuating market.

Part of the reason for Samsung’s uncertainty might be the price. JoongAng’s report didn’t quote an expected launch price, but stated that Samsung aims to engage in a “fierce battle for leadership” in the XR space. If that’s the case, it might be planning a high-end device with a costly price tag to match. And if that’s the case, it may want to see how the industry develops before committing too heavily to its headset.

Either way, it looks as though the XR headset battle might be about to heat up, with both Samsung and Apple working on challengers to the existing incumbents like the Meta Quest Pro. Whether it will be enough for these devices to break through into the mainstream, though, is anyone’s guess.

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