Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

5 ways the Google Pixel 10 Pro can get ahead of the iPhone 17 Pro and Galaxy S26 Ultra
By Jamie Richards published
With these 5 upgrades, the Google Pixel 10 can get a head start on the iPhone 17 Pro and Samsung Galaxy S25 Ultra.

The newest M3-powered iPad Air plummets to a rock-bottom price
By Paul Hatton published
The iPad Air M3 11-inch drops to a record-low price of $449 at Amazon.

Best Buy launches a massive weekend Apple sale – here are the 15 top deals I'd buy on MacBooks, iPads, AirPods, and more
By James Pickard published
Best Buy has launched a big Apple sale this weekend, so I've looked through the offers and picked out the 15 best deals I'd buy on MacBooks, iPads, AirPods, and more.

GPT-5 is coming to Apple Intelligence soon, but it won’t solve Apple’s biggest AI problem
By Alex Blake published
ChatGPT’s GPT-5 model will arrive on Apple devices when iOS 26 launches next month.

iOS 26 beta gives Apple Maps an AI upgrade – and it might be enough to tempt you from Google Maps
By David Nield published
It seems Apple Maps is getting an AI-powered search upgrade with iOS 26, though it hasn't been officially announced.

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
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