Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

If Apple redesigns the Phone App in iOS 26, I might just hang up
By Lance Ulanoff published
Rumor has it the iPhone's Phone app might get a big update in iOS 18 (or iOS 26), but do we want it?

The best MacBook and Macs of 2025
By Matt Hanson last updated
Updated We weigh up the pros and cons of Apple's best MacBook and Macs, from the Mac mini to the new M4-powered MacBook Air.

What WWDC 2025 will tell us about future Apple hardware
By Philip Berne published
We could learn more about upcoming connected products, HomePod updates, and VisionOS wearables

3 Apple Intelligence features we know are coming at WWDC 2025 and 3 I’d like to see as well
By Graham Barlow published
There are at least three Apple Intelligence announcements we know are going to happen at WWDC 2025 on 9 June.

Apple WWDC 2025: dates, timings, and everything we're expecting from the big software show
By David Nield published
Apple's next big software showcase is very close – here are the dates and everything we're expecting to see.

iOS 19: new features, a new design, and everything you need to know
By Jamie Richards last updated
Updated iOS 19 is coming soon, and we’ve heard some key rumors about the next major iPhone software update

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.

The iPhone 17 is tipped to come with a MagSafe charging boost – but it might cost you
By David Nield published
It looks as though the iPhone 17 could get a welcome charging upgrade, but will it be hit by tariffs?
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