Interview: Firefox 3's interface design guru talks

"Right now, if I load Tripit.com, it knows that I am in Mountain View even though it knows I live in Toronto. If we can pull that information into the browser, we can use that information for things like a map search, so when I search for Starbucks it doesn't show all Starbucks across North America, it shows me the Starbucks based on where the browser knows I am – and inferred from other information.

"So there is a lot of rich metadata that we see on the client's web browser letting us infer things like location, modality, and even security – knowing whether you are in a public or private place.