Google's paid-for Apps have 20 million users

And now they want UK business as well

Google Apps may soon be coming to an office near you, with the internet giant confirming that it is splashing out on a European marketing campaign to lure businesses away from the likes of Microsoft and IBM.

Google's Apps is the company's attempt to wrest businesses away from market-dominant Microsoft Office in offices across the planet.

Declaring that the wing now has 2 million customers, Google said that it would be launching an advertising campaign to get businesses in Britain, along with Japan and France, on its roster.

20 million

The company's figures suggest that quarter of a million businesses have joined Google Apps since June, with 20 million active users when you roll in the non-fee paying students.

Google's marketing campaign will apparently see print adverts and billboards in major airports and train stations.

Of course, for the casual consumer, Google's applications are already online - albeit without the support of the paid-for versions.

Google Docs and Gmail give people a cloud-based alternative to Office, although Microsoft is fighting back with web apps in its 2010 version of its application package - due next year.

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Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.