Microsoft 'missed an entire generation' with Windows Mobile

Will Windows Phone 7 make up for lost time?

Microsoft has revealed that it has a lot of catching up to do in the mobile phone world, with Steve Ballmer noting that the company lost a whole generation of users.

Speaking at Microsoft's Worldwide Partner Conference, Ballmer explained: "On the phone side we missed a generation with Windows Mobile.

"We really did miss almost a release cycle, but Windows Phone 7 which we had a chance to debut at the Mobile World Congress earlier this year has received really quite remarkable reviews."

Proud to carry

Ballmer is so proud of the upcoming Windows Phone 7 devices he believes it will mark Microsoft out as a serious contender in the smartphone market.

"I think we will give you a set of Windows-branded devices that people will be proud to carry at home and will really fit and support the scenarios that enterprise."

The first batch of Windows Phone 7 handsets should be appearing in the UK sometime in September.

ABOUT THE AUTHOR

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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.