Less than a year since its launch, the Nintendo 3DS has sold 5 million units in its native Japan.
That beats the original DS handheld console, which went on to become the best-selling console of all time.
A high launch price of 25,000 yen also put a dent in the sales, but was slashed to 15,000 yen to encourage the buying public. Over here in the UK it went from almost £300 to around £130.
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Big names turned up fashionably late
This and the launch of some headline games including Super Mario 3D Land, Monster Hunter 3 and Mario Kart 7 helped 3DS sales pick up.