Nintendo has finally launched its first commercial for the forthcoming Wii U console, out later this month.
The ad, which will initially air on YouTube and Facebook before a run on TV, attempts to explain "How U Will Play Next."
The colourful, minute-long commercial, shows multiple uses for the new 6-inch GamePad, which still looks gigantic in the hands of some of the ads younger stars.
It showcases families playing Super Mario World by using the touchscreen and a stylus, while also featuring a couple picking out a movie from the touchscreen and sending it to the console.
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Judging by the family-centric tone of the commericial, it seems Nintendo is once again looking to engage its core demographic rather than hardcore gamers.
The Nintendo Wii U goes on sale in the UK on November 18. Are you jumping on board early or adopting a wait-and-see attitude? Let us know in the comments section below.