Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

The Galaxy Z Fold 7 costs too much – but this could actually be a good thing for folding phones
By Jamie Richards published
At a starting price of $1,999 / £1,899 / AU$2,899, the Galaxy Z Fold 7 is the most expensive mainstream smartphone on the market – but I think that high price could bring some positive changes.

New iPhone 17 Air leak supposedly shows the super-slim battery Apple may use in this model
By David Nield published
We think we know the battery capacity of the iPhone 17 Air – and here's an image showing the component.

Is the MacBook Air M1 still worth buying in 2025? Here's why I think it's an unmissable deal at $599
By James Pickard published
Even five years after launch, the Apple MacBook Air M1 remains one of the best laptops you can buy today – here's why it's an unbeatable deal at $599.

Slow Horses season 6: everything we know so far about the hit Apple TV+ show's return
By Grace Dean published
Slow Horses season 6 has already wrapped filming – here's everything we know so far about the gritty spy drama's return to Apple TV+.

5 smart privacy features on iPhone you need to know about
By Roland Moore-Colyer published
Stop the snoopers and use these iPhone privacy features you may have missed.

Foundation season 3 is shedding new light on one of its most complex characters – and their actor suggests things might not end well for her: 'She's spiraling inwards'
By Tom Power published
Exclusive Foundation star Laura Birn lifts the lid on those therapy sessions that Empire's robot advisor has been in desperate need of.

Retailers are practically giving away MacBooks right now – shop the best deals from $599
By Mackenzie Frazier published
It might just be the best time to buy a MacBook thanks to incredible back-to-school sales from Walmart, Amazon, and Best Buy, with deals starting at just $599.99.

Best video editing Mac and MacBook of 2025
By Steve Clark last updated
Apple dominates the creative industries, and these are our top Mac and MacBooks for editing videos.
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