Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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The next-release of Logic Pro for iPad shows off Apple's AI chops with three new features.
The new Magic Keyboard and Apple Pencil Pro look good, but Apple urgently needs to revisit its single worst accessory
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Forget the new Magic Keyboard and Apple Pencil Pro - there’s only one Apple accessory in dire need of a redesign.
Kandji MDM review: ideal for managing Apple devices
By Christian Cawley last updated
Kandji could be an excellent fit for organizations that rely on Apple devices, but its licensing structure could be a turnoff for some.
The Apple M4 chip’s AI performance just leaked – and it might not be what you expected
By Alex Blake published
A set of leaked Geekbench results appear to show the Apple M4 chip in action. How well does it perform?
TOPS explained – exactly how powerful is Apple's new M4 iPad chip?
By Christian Guyton published
Apple is making waves with its new M4 chip, capable of 38 TOPS. But what does that mean, exactly?
The Apple AirPods are down to their super-cheap Black Friday price at Best Buy
By Jennifer Allen published
The Apple AirPods 2 aren't the newest earbuds but they're still great for Apple owners – and they're now on sale at a great price.
New iPad prices explained: how much do Apple's new Air and Pro models cost?
By Axel Metz published
We've outlined the prices of Apple's new iPads, and compared them to the prices of their respective predecessors.
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