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With every passing year comes another slew of Amazon tablets, each only an iteration on the previous incarnation but for the parts inside.
In 2019, there is almost less than ever to set the new Amazon Fire HD 10 apart, however in such a limited field of competition this matters only a little. Those who want, and need performance and power balanced in a tablet at a competitive price point now know where to call, and the firm knows its audience well.
The hardware is certainly compelling, with a decent design, nice screen and reasonable battery life. However with a lack of promising features and very few true upgrades, there is little reason for those who have purchased in recent years to upgrade.
If the iPad is the hallmark of the premium tablet market, the Amazon Fire line is the same at the budget end. Those who buy these devices know exactly what they are getting into, and for this focused subset of consumers, the price is right, and the tablet is better than ever, if unexciting.
The Fire HD 10 (2019) isn’t substantially better than the range has been in previous years, however it certainly isn’t any worse.
Who's this for?
The Amazon Fire HD 10 (2019) is for anyone who wants a basic, affordable tablet with a big screen. Especially those invested in the Amazon ecosystem, or who have owned and liked Fire tablets in the past.
Should you buy it?
If you don't already have a slate, or yours is ancient or small, then this is a decent, affordable entry-point or upgrade.
With few decent alternatives that don't carry the Amazon brand, the new Fire HD 10 (2019) is one of the only choices at the bottom end of the market, just don't buy it if you expect top tier performance.
First reviewed: November 2019
Sean is a Scottish technology journalist who's written for the likes of T3, Trusted Reviews, TechAdvisor and Expert Reviews.