High street retailer Phones 4U is already peddling the Motorola Moto X with contract, PAYG and SIM-free options available.
The Moto X arrives with black and white colour options (Phones 4U has exclusive access to the latter) though at £389.95 it doesn't exactly offer the best value for money.
Now that doesn't sound too shabby, but you can pick up the more powerful Nexus 5 (with a bigger, higher resolution display too) for £299, while the HTC One Mini and Galaxy S4 Mini are also fighting for attention in the Moto X's price bracket.
- Read our Motorola Moto X review
Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.