New Fujifilm Instax SQ40 could combine the best of Fuji's instant worlds

Fujifilm Instax Square SQ40 camera on a white background
(Image credit: Fujifilm)

The latest addition to Fujifilm’s range of Instax cameras has been leaked and it certainly packs the retro charm. The press release, shared by Fuji Rumors, reveals the Fujifilm Instax SQ40, a camera that takes its design cues from the Instax Mini 40 and combines that with the Instax square instant film format that the Instax SQ1 uses. 

Pictures reveal a faux-leather black texture with silver-effect accents on the lens and shutter button. We’re big fans of the Mini 40’s retro charm, while preferring the larger size of the Instax square film, and so the SQ40 delivers the best of both worlds. This could be one of the best instant cameras, even if it won’t be as pocketable as the Mini 40.

The new camera will feature automatic exposure for point-and-shoot simplicity, plus a retractable lens that works like the Fujifilm Instax Mini 12: two shooting modes; standard and closeup, and in the off position the lens is fully retracted.

Closeup mode reduces the minimum focal distance so you can squeeze more subjects into your selfies and closeups. For everything else, you can use the standard shooting mode.

Otherwise, details are sparse, but we’ll be sure to give a full picture once we’ve directly received official specifications.

Fujifilm Instax SQ40 camera lifestyle shots

(Image credit: Fujifilm)

Price and release date, and new “Sunset” Square film

The Fujifilm Instax SQ40 has a suggested list price of $149.99 (about £130 / AU$250) and is expected to be available at the end of June 2023.

Alongside the launch of the SQ40, Fujifilm will add a “Sunset” variety of its Square film that features soft color gradients that the company says are “reminiscent of a serene sunset”. 

A regular twin pack (2x10 sheets) of Square color film costs $24.99 / £16.99 / AU$34.95 and is also available with different colored borders including Rainbow, plus a Monochrome version of the film (prices vary).

Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.