Hyundai is close to finalising a deal with UK mobile telecommunications company Advantage Cellular to start selling mobile phones in Great Britain.
Not known for being overly ambitious, Hyundai believes it can unveil the kind of devices that will get the Great British public salivating to the tune of three to five per cent of the mobile phone market.
Mobile World Congress is going to be a big event for the company, which plans to release 10 to 15 handsets this year, according to Mobile Today.
Covering the bases
Among them is a tipped Windows Mobile phone, set to debut before July of this year, as well as a slew of handsets in the innovation, music, basic and lifestyle segments of the market.
Hyundai Mobile launched in Europe during the latter half of last year, with some basic-looking but functional handsets, and now wants to have a go at the UK market as well.
HM will move into the same building as Advantage Cellular with eight members of staff initially to get the new brand up and running. More staff are expected to join those eight shortly.
It's not a shock to see a Far Eastern brand have a crack at the mobile market in Europe (think BenQ / Siemens), but we'll wait and see if can manage to nab the five per cent of the market it wants...
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.