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The news outlet first learned about LinkedIn's events test when it received code related to it from a source that wished to remain anonymous. After analyzing the code, TechCrunch discovered that the company is interested in selling tickets to work events as well as providing a dashboard that those organizing events can use to monitor sales and run their events.
In a statement to TechCrunch, LinkedIn spokesperson Nicole Leverich confirmed that the company is indeed looking to delver further into the events space, saying:
“Amid the changing world of work and transition to a nearly all-remote workforce, LinkedIn Events has seen a surge in growth, with 21 million people attending an Event on LinkedIn in 2020. We continue to learn from member and customer feedback and test new ways to improve the experience. As part of this, we are exploring options for payment in the Events product based on feedback from event organizers.”
LinkedIn actually began looking into events before the pandemic began with the launch of its Events hub back in 2019. However, as more people started working from home during the pandemic, the company added online polls and video events to provide remote workers with access to events.
As many workers already use LinkedIn for professional networking, adding paid events to the platform makes a great deal of sense and we'll likely hear more once the company is ready to announce a formal paid offering in the events space.
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After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.