LG is bringing flexible OLED to a wild, rotating easy chair

LG OLED Chair
(Image credit: LG Display)
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The future of display technologies is not just giant TVs, it’s South Korea tech giant LG’s almost infinitely mutable OLED technology, which is now migrating to furniture and exercise apparatus.

At CES 2022, LG Display is announcing a handful of oddball and exciting flexible and semi-transparent display innovations, including a giant semi-circle chair home entertainment system and a new way to spin.

Much of this is possible because of OLED (organic light-emitting diode) native capabilities, which include self-emitting light—when charged— (LCD requires backlight) and an organic structure that allows them to be manufactured on thin, flexible substrates.

LG Display, which, unlike the consumer LG Electronics company, builds concepts that it hopes will inspire consumer-facing companies to build new products around, gave TechRadar a sneak peek at some of its latest OLED innovations.

Immersive displays you can sit in

LG OLED Chair

LG’s Media Chair (Image credit: LG Display)

OLED is not just about transparency; it also provides flexibility (early OLED demonstration often featured someone rolling up a live screen like paper. 

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LG’s Media Chair concept features a large semi-circle seating system. Inside is a reclining chair and curved, 55-inch LG OLED with built-in Cinematic Sound OLED (CSO). Both the recliner and screen rotate in tandem inside the circle, keeping the screen perfectly aligned with the viewer. In another twist, the screen can with the touch of a button rotate 90-degrees.

LG Virtual Ride

LG Virtual Ride (Image credit: LG Display)

Similarly, LG showed us a Virtual Ride system that wraps a stationary bike rider in three, brilliant 55-inch OLEDs from over their heads to the tips of their toes, all curved to create a seamless viewing experience. LG calls it an immersive system, but there are no OLEDs on the left or right side of the rider. Still, it does have the potential to make a bored spin rider feel more engaged as they cycle through a virtual countryside—just don’t glance to your left, right, or below your feet.

LG Virtual Ride

LG Virtual Ride (Image credit: LG Display)

These and other LG OLED implementations (past years saw them in curved chairs, see-through shopping kiosks, and pop-up bed screens) are a reminder that these flexible displays can go almost anywhere. In the meantime, more mainstream TV manufacturers, like LG Electronics, Sony, and Panasonic are pressing OLED technologies into Ultra HD and 8K-TV service. Those are the spaces where consumers are more likely to encounter this cutting-edge display technology.

Still, these LG Display concepts offer an exciting look at a future where more surfaces become displays, but it’ll only become a reality if companies start building consumer systems based on these concept designs.

  • Need something a bit more practical? Check out our guide to the best TVs of 2021!
Lance Ulanoff
US Editor in Chief

A 35-year industry veteran and award-winning journalist, Lance has covered technology since PCs were the size of suitcases and “on line” meant “waiting.” He’s a former Lifewire Editor-in-Chief, Mashable Editor-in-Chief, and, before that, Editor in Chief of PCMag.com and Senior Vice President of Content for Ziff Davis, Inc. He also wrote a popular, weekly tech column for Medium called The Upgrade.


Lance Ulanoff (opens in new tab) makes frequent appearances on national, international, and local news programs including Live with Kelly and Ryan, Fox News, Fox Business, the Today Show (opens in new tab), Good Morning America, CNBC, CNN, and the BBC.