PRS: Music videos back on YouTube UK

YouTube - now with added UK music
YouTube - now with added UK music

Premium music content videos will be restored to YouTube in the UK after PRS for Music announced that it has signed a new licensing agreement with the video site's owners Google.

PRS for Music had fallen out with YouTube over the amount that artists got per play – but the argument has now been amicably resolved.

The deal will be backdated to January 2009, when YouTube's previous licence expired and musicians will be rewarded for each view of their songs on the site.

Andrew Shaw, Managing Director of Broadcast and Online at PRS for Music commented: "It is important that those who are creating music – the writers and composers we represent - be rewarded when their works are used.

Popular online destination

"YouTube is a popular online video destination, and this new licence continues to support musical talent.

"This is an achievement for songwriters, composers and the YouTube community alike and it reinforces the value of our members' work."

YouTube's Director of Video Partnerships Patrick Walker, was also delighted by the deal, saying: "We are dedicated to establishing and fostering relationships that make YouTube a place where existing fans and new audiences can discover their favourite content – whatever it might be.

"We are extremely pleased to have reached an agreement withPRS for Musicand look forward to the return of premium music videos to YouTube in the UK where they will join a variety of other content to be enjoyed by our British users."

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.