Durkin told Industry Gamers that the likes of Forza and
have shown that Microsoft's console leads the likes of Wii and
"I would ask you to go and look at some of your data, just to compare first party performance over the course of this lifecycle, because I think our first party performance in terms of quality bars and units per title this shift has been superior to our competition's," said Durkin.
"…we think first party is an important tool and you can't dispute titles like Forza, which has consistently come out on a repeated cadence and sold multi-million units," he added
"You can't dispute things like Fable, which again, on a very consistent pace, has come out and sold 2 and 3 million units a pop. And now new titles, like Kinect Sports, which has come out and sold over 3 million units.
"So we are, not only building existing IP and incubating around titles like Halo and others, but really building new IP in new areas. And that's going to be core to us... to build those experiences and monetize those."
You can't blame a Microsoft man for backing Microsoft products above those of its rivals, but Zelda and Wii Sports fans, and those of Gran Turismo and Uncharted, might beg to differ.
It's not an argument that's likely to be settled any time soon.
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.