A fitting name for your website – finding the perfect domain name


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Domain name

Looking to start your own business? Or maybe you’re about to take an established company online for the first time. Well the first step here is to set up a domain name for your business.In this blog post, we’ll outline seven top tips that will help you find a domain name that represents your brand, and will stick in your customer’s minds. 

1. Keep it short, unique and memorable 

One of the best ways to ensure that your domain name is memorable is by making it as short as possible. Also if a web address can be entered quickly, your website will be easier to access for consumers using mobile devices. The perfect domain name should also be unique, ensuring customers won’t confuse your website with that of another company. Having a unique, easy to remember domain name increases the chance of users returning to your website.

2. Use a name that matches your business

Of course, the simplest way of doing this is by using the name of your business as the name of your website; this is particularly appropriate if your company is already established or if you are self-employed. However, there is room for creativity if you want to show how original your company is, just make sure that the name relates easily to your brand. Also make sure that your domain name is not linked too closely to any other business or current trend, in order to differentiate yourself from the competition. 

3. Use the benefits of keyword domains

Search engines pick up keywords and highlight them in search results, therefore if your domain contains a specific keyword, your website will be far more visible to web browsers. However make sure you don’t just focus on having a keyword as a domain name, couple it with something unique in order to ensure that your brand stands out. 

4. Avoid special characters and numbers

Domain names that contain numbers or special characters are difficult to understand on an international level, and can easily lead to misunderstandings. The hyphen is the exception to this rule: a domain name that is composed of more than two words should be separated by a hyphen as it guarantees good readability. 

5. Make sure it’s easy to pronounce

Don’t underestimate how often people will speak the name of your website out loud. So make sure your domain name is easy to pronounce and spell. People should be able to type your web address correctly after hearing it just once. 

6. Check the trademark rights

Don’t take any risks with trademark law when choosing your domain name. It’s not worth getting into a conflict over the name with another brand and risk losing both the name and your business reputation. Before choosing your domain, it’s advisable to check the existing trademark rights in the UK, by looking at the Patent and Trademark Office

7. Spelling

Do your customers regularly misspell your company name? Then register the incorrect spelling as an additional domain name for your website to avoid Typosquatting. This means customers will still be able to find your website even if they initially spell your domain name incorrectly – and won’t end up with your competitors!

Now you’ve read all the tips, you’re ready to register your perfect domain at 1&1

For a more detailed insight into the topic, check out the 1&1 Digital Guide article on the registration process and domain name tips.