Nikon's best retro camera is back down to a record-low price - I'll admit, I'm tempted

Nikon Zf on green background with lowest price text overlay
(Image credit: Future)

The Nikon Zf is a retro marvel packed with the latest technology - and, my god, I really want one as an avid photographer with a ton of Z-mount glass. Right now, my gear acquisition syndrome also isn't helped by the fact this camera is currently on sale for a record-low price of $1,799 (was $1,999) at Adorama.

Today's price at the retailer is the same as the deal featured over Black Friday last year, so it's definitely a solid option if you're looking to snag this camera new. The Zf isn't even that old of a model, so a $200 price cut is fair in my books - especially since the camera was already pretty good value at its original asking price.

Nikon Zf at record low price

Nikon Zf
Nikon Zf: was $1,999 now $1,799 at Adorama

Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilization, smart manual focus controls, and a dedicated black and white color mode – all for a record-low price. The retro-style camera market is big business, and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. You'll love the experience of shooting with the Zf, and with a record-high discount, this stunning camera is a lot easier on the pocket currently.

Nikon Zf camera in the hand with Z 28mm F2.8 SE lens attached

(Image credit: Future)

Our Nikon Zf review awarded this model an impressive four and a half stars out of five, praising its gorgeous design, impressive in-body stabilization, and excellent autofocus. It's an all-around winner - even if the recent release of the Z6 III has given it a compelling rival in terms of hybrid performance.

I'm a sucker for the retro looks, and I don't need 6K video, so the Zf is definitely the more compelling camera of the two for me right now. It's also a whopping $500 cheaper right now at Adorama thanks to the above record-low price, which makes it surprisingly the more 'budget-friendly' option of the two.

Alex Whitelock
Retail Editor

Alex is TechRadar's retail editor, specializing in deals, buying advice, and general tips on how to save our readers as much cash as possible. He's covered events like Black Friday and Amazon in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

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